You require a list and that’s something you are well aware of. You may already have one. There’s a good chance you’ve already seen a nice return from it. You might be seeing a decline in that success though. Try not to panic! Very few people are willing to admit that success with email marketing can go up or down. Some products and projects are more successful than others. At the same time, when your sales are low, it can be tempting to start seeking out fancy and new techniques that are “guaranteed” to help you earn millions. You need to put the brakes on. We’ll be discussing a few of the essentials in this article because that’s exactly what you need to do when sales are slow – go back to the essentials.
Work on your headlines a bit. It’s ludicrous how touchy spam filters today are on most email clients. To bypass this problem, a lot of email marketers spell various words wrong or replace letters with numbers. Don’t be one of these email marketers. Keep your subject lines short and to the point. However, they also must be imaginative and explanatory. If your message has a subject line that says “Today I’m Going to Turn You Into a Millionaire”, it’s likely to end up in the spam folder. You’ll get a better response to something like “January’s Newsletter: Strategies to Increase Your Sales Volume.” Don’t ever stop working on building your list.
It can be tempting to stop the push for opt-ins when your list gets big. After all, if you have hundreds of people subscribing to you, you don’t still need more people do you? The answer is a resounding yes! You should spend a little bit of time every day working on building your list. Remember, for each new person you bring in, you’ll have a few unsubscribe. You should spend time getting people to opt in to your list. Anywhere between 15 and 30 minutes is respectable. If you stop building, your list will eventually be whittled down to nothing.
If someone has opted out of your list, let them go. A lot of email marketers start hounding the person in question in an attempt to convince them to return because they’ve gone into the “save the boat” mindset. Just send a quick “sorry you left” message and remove the address from the list. If the email somehow doesn’t get deleted and you find out that you have sent emails to them anyway, send a personal message to apologize. They might even return on their own after they see that.
There are a wide range of issues to deal with when you want to succeed with email marketing. You might have even been successful previously but things just fizzled out. The real cash can be made using the basics, so never forget it no matter your reasons.
Don’t fall for flashy techniques or empty promises. Keep applying what worked for you before. You can’t make a mistake when you stick to the essentials.